The Off-Price Store was launched as a fresh concept right after Star Trends sold “Urban Outlet”. The stores were no longer to be placed in malls, but rather, in areas not readily identified as retail store spaces. This break in monotony and the professional manner in which merchandising and marketing were handled led to the steady profits of the first store.
Until recently, The Off-Price Store was operating as a business unit under Star Trends. By the fourth store, the company decided to make the retail business run independently, formally incorporating Off-Price.Read More